Cricut, Inc.
Rank #36ValueCRCT · Nasdaq · Technology
Cricut, Inc. (CRCT) — Rank #36 by gross profitability (GP/assets 0.67) · ROE 20.8% · Piotroski F-Score 6 / 9.
As-of 2026-09-15 · CIK 0001828962 · all metrics point-in-time as of the filing date.
About
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
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It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018.
The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
- Industry
- Computer Hardware
- Sector
- Technology
- State
- DE
- Filer Category
- Accelerated filer
- Fiscal Year End
- December 31
- Website
- cricut.com
Financials
Strengthening
Direction over 5 fiscal years
- Free cash flown/a
- Gross marginimproving
- Gross profitabilityimproving
- Net cashimproving
- Operating marginstable
- Return on equityimproving
- Share count (dilution)improving
Monitoring diagnostic of business direction — not a prediction of returns.
Each fiscal year is read as-of that year’s own 10-K filing, so nothing restated after the fact leaks backwards. Line items this filer never tagged are omitted. Hover or tap a badge for the diagnostic behind it.
| Fiscal year end | 2025-12-31filed 2026-03-04 | 2024-12-31filed 2025-03-05 | 2023-12-31filed 2024-03-06 | 2022-12-31filed 2023-03-13 |
|---|---|---|---|---|
| Income statement | ||||
| Revenue | 708.8 | 712.5 | 765.1 | 886.3 |
| Revenue growth (YoY) | -0.5% | -6.9% | -13.7% | -32.1% |
| Gross profit | 390.4 | 352.8 | 343.3 | 349.9 |
| Gross margin | 55.1% | 49.5% | 44.9% | 39.5% |
| Net income | 76.7 | 62.8 | 53.6 | 60.7 |
| Net margin | 10.8% | 8.8% | 7.0% | 6.8% |
| EPS (diluted) | $0.35 | $0.29 | $0.24 | $0.28 |
| EPS growth (YoY) | 20.7% | 20.8% | -14.3% | — |
| Cash flow | ||||
| Operating cash flow | 200.2 | 265.0 | 288.1 | 117.7 |
Figures are as originally filed with the SEC (point-in-time), not restated, so they can differ slightly from sites that show later-restated numbers. Why point-in-time?