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Cricut, Inc.

Rank #35ValueWatchlistCompare with other stocks

CRCT · Nasdaq · Technology

Cricut, Inc. (CRCT) — Rank #35 by gross profitability (GP/assets 0.67) · ROE 20.8% · Piotroski F-Score 6 / 9.

As-of 2026-10-30 · CIK 0001828962 · all metrics point-in-time as of the filing date.

About

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.

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It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018.

The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

Industry
Computer Hardware
Sector
Technology
State
DE
Filer Category
Accelerated filer
Fiscal Year End
December 31
Website
cricut.com

Company Snapshot

P/E and dividend yield are the primary valuation lenses for mature businesses.

Market Cap

—

P/E (annual)

—

P/S (annual)

—

P/B

—

P/OCF (annual)

—

Shareholder Yield

—

Employees

700

Industry

Computer Hardware

Exchange

Nasdaq

9/10

Flags passed

CRCT fails 1 critical flag

Passes 9 of 10 quality flags

  • FAIL
    Revenue declining YoY

    Revenue contracted year over year

  • PASS
    Gross margin holding
  • PASS
    Dilution within 2%
  • PASS
    Disclosure consistent
  • PASS
    Operating margin holding
  • PASS
    Passes safety gate
  • PASS
    Balance sheet stable
  • PASS
    No competitive retreat
  • PASS
    SBC not compressing margin
  • PASS
    No valuation convergence

Strengths Revenue growth accelerating · Operating leverage expanding · RPO outpacing revenue · Sequential beat (rev + EPS)

No data FCF vs investment · Free cash flow — not counted as a pass.

A count of the 12 warning flags that could be evaluated. Unweighted: colour follows the worst flag.

Quality Profile

Profitability

1/1 pass
GP / assets
0.67
Return on equity
20.8%
Gross margin trend
PASS

Safety

1/1 pass
Balance-sheet safety
PASS
Debt / equity
0.59
Current ratio
2.49×
Net cash
$286.26M

Cash Flow

1/1 pass
Positive FCF
N/A
Cash-backed earnings
N/A
Accruals healthy
PASS
SBC / revenue
4.9%

Growth

1/2 pass
Revenue growth
-0.5%
Piotroski F-Score
6 / 9
Share dilution
0.8%

Dividend yield and payout ratio are the primary reads at this stage (trailing P/E — see valuation above).

Profitability

Does it make money well?

Warning: Revenue declining YoY · GP/assets 100th percentile of 26 SIC 35 peers

Gross profitability (GP / assets)

0.67

Primary signal (Novy-Marx).

100th pctl of 26 SIC 35 peers

Return on equity

20.8%

Gross margin

55.1%

84th pctl of 26 SIC 35 peers

Revenue growth (YoY)

-0.5%

RPO growth (YoY)

10.4%

Remaining performance obligations growth — RPO > revenue = forward demand building.

Gross margin improving

Margin trend vs prior year.

PASS

Operating Leverage

2022202320242025
Revenue vs COGS
Revenue vs OpEx
Op. Income vs Revenue

Growth

Revenue CAGR (3Y)

-7.2%

Revenue CAGR (5Y)

-5.9%

Earnings CAGR (3Y)

8.1%

FCF CAGR (3Y)

—

Cash Flow Health

Is the cash real?

No data

Free cash flow

—

Operating cash flow minus capex.

Positive free cash flow

N/A

FCF vs net income

—

(FCF − net income) ÷ |net income|. Positive: cash above earnings. Negative: below.

FCF not below net income

Fails when free cash flow is below net income (yellow flag).

N/A

Accruals healthy

Cash-backed earnings.

PASS

SBC / revenue

4.9%

Stock-based comp intensity.

Balance Sheet Strength

Can it survive a storm?

No warning flags · net cash $286.26M, F-Score 6/9

Balance-sheet safety

Composite anti-fragile check.

PASS

Debt / equity

0.59

76th pctl of 26 SIC 35 peers (best = lowest)

Current ratio

2.49×

68th pctl of 26 SIC 35 peers

Quick ratio

1.78×

Net cash

$286.26M

Cash & equivalents minus total debt.

Piotroski F-Score

6 / 9

Fundamental-strength score (0-9).

Valuation

Is the price reasonable?

No warning flags

Dividend safety

Composite score

1.2 / 5

Weak
Payout ratio
263.5%0/5 Weak
FCF coverage
N/A0/5 Weak
Dividend growth streak
1 yr1/5 Weak
Balance-sheet health
D/E 0.59 · IC 169.37×4/5 Strong

Capital allocation quality

Composite score

1.0 / 5

Weak
Share count trend
0.8%2/5 Fair
Buyback timing
N/AN/A
Dividend growth consistency
1 yr1/5 Weak
Net debt trajectory
-10.5%0/5 Weak

Lifecycle Phase History

20202025
Hypergrowth
Decline
Value

Price History

CRCT-75.8% · -24.6% CAGRSPY+82.9% · +12.8% CAGR

View full financial statements →

Source filings on SEC EDGAR: 10-K annual reports · 10-Q quarterly reports