Cricut, Inc.
Rank #36ValueCRCT · Nasdaq · Technology
Cricut, Inc. (CRCT) — Rank #36 by gross profitability (GP/assets 0.67) · ROE 20.8% · Piotroski F-Score 6 / 9.
As-of 2026-09-15 · CIK 0001828962 · all metrics point-in-time as of the filing date.
About
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
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It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018.
The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
- Industry
- Computer Hardware
- Sector
- Technology
- State
- DE
- Filer Category
- Accelerated filer
- Fiscal Year End
- December 31
- Website
- cricut.com
Financials
Each fiscal year is read as-of that year’s own 10-K filing, so nothing restated after the fact leaks backwards. Line items this filer never tagged are omitted. Hover or tap a badge for the diagnostic behind it.
| Fiscal year end | 2025-12-31filed 2026-03-04 | 2024-12-31filed 2025-03-05 | 2023-12-31filed 2024-03-06 | 2022-12-31filed 2023-03-13 |
|---|---|---|---|---|
| Assets | ||||
| Cash & equivalents | 256.2 | 232.1 | 142.2 | 224.9 |
| Short-term investments | 19.4 | 104.8 | 103.0 | 74.3 |
| Accounts receivable | 92.0 | 102.0 | 111.2 | 136.5 |
| Inventory | 113.5 | 134.3 | 277.5 | 381.5 |
| Total current assets | 499.6 | 580.2 | 620.0 | 811.3 |
| Property, plant & equipment, net | 40.3 | 37.5 | 47.6 | 63.4 |
| Intangible assets (excl. goodwill) | — | — | 0.0 | 0.8 |
| Total assets | 580.8 | 693.0 | 750.1 | 949.6 |
| Liabilities | ||||
| Accounts payable | 71.6 | 53.4 | 76.9 | 63.2 |
| Deferred revenue | 50.4 | 45.4 | 40.3 | 34.9 |
| Total current liabilities | 221.1 | 203.4 | 196.5 | 254.1 |
| Total liabilities | 237.2 | 226.3 | 215.2 | 276.9 |
| Equity | ||||
| Retained earnings | 4.0 | 0.0 | 28.5 | 0.0 |
| Total shareholders' equity | 343.6 | 466.8 | 534.9 | 672.7 |
Figures are as originally filed with the SEC (point-in-time), not restated, so they can differ slightly from sites that show later-restated numbers. Why point-in-time?