Baozun Inc.
Rank #22StartupBZUN · Nasdaq · Consumer Cyclical
Baozun Inc. (BZUN) — Rank #22 by gross profitability (GP/assets 0.76) · ROE -6.6% · Piotroski F-Score N/A.
As-of 2026-09-15 · CIK 0001625414 · all metrics point-in-time as of the filing date.
About
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China.
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It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc.
was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
- Industry
- Internet Retail
- Sector
- Consumer Cyclical
- State
- E9
- Filer Category
- Accelerated filer
- Fiscal Year End
- December 31
- Website
- baozun.com
Financials
Stable
Direction over 5 fiscal years
- Free cash flowimproving
- Gross marginimproving
- Gross profitabilityimproving
- Net cashdeteriorating
- Operating margindeteriorating
- Return on equitydeteriorating
- Share count (dilution)improving
Monitoring diagnostic of business direction — not a prediction of returns.
Each fiscal year is read as-of that year’s own 10-K filing, so nothing restated after the fact leaks backwards. Line items this filer never tagged are omitted. Hover or tap a badge for the diagnostic behind it.
| Fiscal year end | 2024-12-31filed 2025-04-23 | 2023-12-31filed 2024-04-19 | 2022-12-31filed 2023-04-25 | 2021-12-31filed 2022-04-29 |
|---|---|---|---|---|
| Income statement | ||||
| Revenue | 9,422.2 | 8,812.0 | 8,400.6 | 9,396.3 |
| Revenue growth (YoY) | 6.9% | 4.9% | -10.6% | 6.2% |
| Gross profit | 6,948.4 | 6,402.9 | 6,144.7 | 6,119.7 |
| Gross margin | 73.7% | 72.7% | 73.1% | 65.1% |
| Net income | (185.2) | (278.4) | (653.3) | (219.8) |
| Net margin | -2.0% | -3.2% | -7.8% | -2.3% |
| EPS (diluted) | -$1.03 | -$1.56 | -$3.56 | -$1.02 |
| EPS growth (YoY) | 34.0% | 56.2% | -249.0% | — |
| Cash flow | ||||
| Operating cash flow | 101.3 | 448.3 | 382.6 | (96.1) |
| Capital expenditures | 132.1 | 165.0 | 207.0 | 285.6 |
| Free cash flow | (30.8) | 283.2 | 175.6 | (381.7) |
Figures are as originally filed with the SEC (point-in-time), not restated, so they can differ slightly from sites that show later-restated numbers. Why point-in-time?