Baozun Inc.
Rank #22StartupBZUN · Nasdaq · Consumer Cyclical
Baozun Inc. (BZUN) — Rank #22 by gross profitability (GP/assets 0.76) · ROE -6.6% · Piotroski F-Score N/A.
As-of 2026-09-15 · CIK 0001625414 · all metrics point-in-time as of the filing date.
About
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China.
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It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc.
was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
- Industry
- Internet Retail
- Sector
- Consumer Cyclical
- State
- E9
- Filer Category
- Accelerated filer
- Fiscal Year End
- December 31
- Website
- baozun.com
Financials
Each fiscal year is read as-of that year’s own 10-K filing, so nothing restated after the fact leaks backwards. Line items this filer never tagged are omitted. Hover or tap a badge for the diagnostic behind it.
| Fiscal year end | 2024-12-31filed 2025-04-23 | 2023-12-31filed 2024-04-19 | 2022-12-31filed 2023-04-25 | 2021-12-31filed 2022-04-29 |
|---|---|---|---|---|
| Operating | ||||
| Depreciation & amortization | 244.9 | 251.6 | 196.5 | 206.9 |
| Stock-based compensation | 76.3 | 103.4 | 142.4 | 196.5 |
| Change in receivables | (181.6) | (226.9) | 42.4 | 98.6 |
| Change in inventory | 222.5 | 33.8 | 31.0 | 137.0 |
| Change in payables | — | — | — | — |
| Operating cash flow | 101.3 | 448.3 | 382.6 | (96.1) |
| Investing | ||||
| Capital expenditures | 132.1 | 165.0 | 207.0 | 285.6 |
| Acquisitions, net of cash | 63.0 | 104.6 | 77.7 | 208.4 |
| Investing cash flow | (817.6) | (340.4) | (1,306.7) | 375.8 |
| Financing | ||||
| Debt issued | — | — | — | — |
| Debt repaid | — | — | — | 0.0 |
| Share repurchases | 95.5 | 0.0 | 446.6 | 1,060.4 |
| Dividends paid | 1.1 | 1.1 | — | — |
| Financing cash flow | (19.7) | (8.0) | (1,650.4) | 750.0 |
| Summary | ||||
| Free cash flow | (30.8) | 283.2 | 175.6 | (381.7) |
Figures are as originally filed with the SEC (point-in-time), not restated, so they can differ slightly from sites that show later-restated numbers. Why point-in-time?