Quality Investor

Wix.com Ltd.

Rank #72Capital ReturnWatchlistCompare with other stocks

WIX · Nasdaq · Technology

Wix.com Ltd. (WIX) — Rank #72 by gross profitability (GP/assets 0.52) · ROE -13.8% · Piotroski F-Score 6 / 9.

As-of 2026-10-30 · CIK 0001576789 · all metrics point-in-time as of the filing date.

About

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally.

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The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a customizable logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners. Wix.com Ltd.

was incorporated in 2006 and is headquartered in Tel Aviv, Israel.

Industry
Software - Infrastructure
Sector
Technology
State
L3
Filer Category
Large accelerated filer
Fiscal Year End
December 31
Website
wix.com

Company Snapshot

P/E and reverse DCF are the primary valuation lenses at this stage.

Market Cap

—

P/E (annual)

—

P/S (annual)

—

P/B

—

P/OCF (annual)

—

Shareholder Yield

—

Employees

4,371

Industry

Software - Infrastructure

Exchange

Nasdaq

9/10

Flags passed

WIX fails 1 critical flag

Passes 9 of 10 quality flags

  • FAIL
    Operating margin declining

    Operating margin lower than prior year

  • PASS
    Gross margin holding
  • PASS
    Dilution within 2%
  • PASS
    Disclosure consistent
  • PASS
    Revenue not declining
  • PASS
    Passes safety gate
  • PASS
    Balance sheet stable
  • PASS
    No competitive retreat
  • PASS
    SBC not compressing margin
  • PASS
    No valuation convergence

Strengths Revenue growth accelerating · Deferred revenue growing

No data FCF vs investment · Free cash flow — not counted as a pass.

A count of the 12 warning flags that could be evaluated. Unweighted: colour follows the worst flag.

Quality Profile

Profitability

1/1 pass
GP / assets
0.52
Return on equity
-13.8%
Gross margin trend
PASS

Safety

1/1 pass
Balance-sheet safety
PASS
Debt / equity
—
Current ratio
1.19×
Net cash
$1.27B

Cash Flow

1/1 pass
Positive FCF
N/A
Cash-backed earnings
N/A
Accruals healthy
PASS
SBC / revenue
11.9%

Growth

2/2 pass
Revenue growth
13.2%
Piotroski F-Score
6 / 9
Share dilution
-3.7%

FCF yield, shareholder yield, and buyback activity are the primary reads at this stage.

Profitability

Does it make money well?

Warning: Operating margin declining · GP/assets 0.52

Gross profitability (GP / assets)

0.52

Primary signal (Novy-Marx).

5th of 15 SIC 7370 peers

Return on equity

-13.8%

Gross margin

68.1%

8th of 15 SIC 7370 peers

Revenue growth (YoY)

13.2%

RPO growth (YoY)

10.6%

Remaining performance obligations growth — RPO > revenue = forward demand building.

Gross margin improving

Margin trend vs prior year.

PASS

Operating Leverage

2022202320242025
Revenue vs COGS
Revenue vs OpEx
Op. Income vs Revenue

Growth

Revenue CAGR (3Y)

12.8%

Revenue CAGR (5Y)

15.2%

Earnings CAGR (3Y)

—

FCF CAGR (3Y)

—

Cash Flow Health

Is the cash real?

No data

Free cash flow

—

Operating cash flow minus capex.

Positive free cash flow

N/A

FCF vs net income

—

(FCF − net income) ÷ |net income|. Positive: cash above earnings. Negative: below.

FCF not below net income

Fails when free cash flow is below net income (yellow flag).

N/A

Accruals healthy

Cash-backed earnings.

PASS

SBC / revenue

11.9%

Stock-based comp intensity.

Balance Sheet Strength

Can it survive a storm?

No warning flags · net cash $1.27B, F-Score 6/9

Balance-sheet safety

Composite anti-fragile check.

PASS

Debt / equity

—

Current ratio

1.19×

15th of 15 SIC 7370 peers

Quick ratio

0.75×

Net cash

$1.27B

Cash & equivalents minus total debt.

Piotroski F-Score

6 / 9

Fundamental-strength score (0-9).

Valuation

Is the price reasonable?

No warning flags

Capital allocation quality

Composite score

4.0 / 5

Strong
Share count trend(net buybacks)
-3.7%4/5 Strong
Buyback timing
N/AN/A
Dividend growth consistency(non-payer or broken streak)
0 yr3/5 Good
Net debt trajectory(deleveraging)
10.1%5/5 Strong

Lifecycle Phase History

20202025
Hypergrowth
Startup
Op. Leverage
Capital Return

Price History

WIX-63.4% · -18.2% CAGRSPY+82.9% · +12.8% CAGR