Quality Investor

Wix.com Ltd.

Rank #73Capital Return

WIX · Nasdaq · Technology

Wix.com Ltd. (WIX) — Rank #73 by gross profitability (GP/assets 0.52) · ROE -13.8% · Piotroski F-Score 6 / 9.

As-of 2026-09-15 · CIK 0001576789 · all metrics point-in-time as of the filing date.

About

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally.

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The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a customizable logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners. Wix.com Ltd.

was incorporated in 2006 and is headquartered in Tel Aviv, Israel.

Industry
Software - Infrastructure
Sector
Technology
State
L3
Filer Category
Large accelerated filer
Fiscal Year End
December 31
Website
wix.com

Price History

WIX-67.2% · -20.0% CAGRSPY+80.5% · +12.5% CAGR

Company Snapshot

P/E and reverse DCF are the primary valuation lenses at this stage.

Market Cap

$3.51B

P/E (annual)

95.3

P/S (annual)

1.8

P/B

P/OCF (annual)

6.0

Shareholder Yield

3.7%

Employees

4,371

Industry

Software - Infrastructure

Exchange

Nasdaq

Signal Flags

2 green1 red
Revenue growth acceleratingGrowth rate increasing year over year
Deferred revenue growingRevenue and deferred revenue both growing — retention signal
Operating margin decliningOperating margin lower than prior year

Quality Profile

Profitability

1/1 pass
GP / assets
0.52
Return on equity
-13.8%
Gross margin trend
PASS

Safety

1/1 pass
Balance-sheet safety
PASS
Debt / equity
Current ratio
1.19×
Net cash
$1.27B

Cash Flow

1/1 pass
Positive FCF
N/A
Cash-backed earnings
N/A
Accruals healthy
PASS
SBC / revenue
11.9%

Growth

2/2 pass
Revenue growth
13.2%
Piotroski F-Score
6 / 9
Share dilution
-3.7%

Terry Smith quality gate

Passes 1/5 Terry Smith thresholds

2 of 5 thresholds not computable from filed data.

Valuation History

Current multiple vs historical range at each filing date. Band spans 25th-75th percentile.

P / E

Price / diluted EPS

105.6xFair
73.0xmed 105.6x244.5x

P / S

Price / revenue per share

2.7xFair
0.4xmed 2.1x10.1x

P / B

Price / book value per share

N/A
3.4xmed 4.1x57.7x

P / GP

Price / gross profit per share

4.0xFair
0.6xmed 2.9x12.0x

P / FCF

Price / free cash flow per share

N/A
5.5xmed 9.1x81.2x

FCF yield, shareholder yield, and buyback activity are the primary reads at this stage.

Profitability

Gross profitability (GP / assets)

0.52

Primary signal (Novy-Marx).

5th of 14 SIC 7370 peers

Return on equity

-13.8%

Gross margin

68.1%

9th of 14 SIC 7370 peers

Revenue growth (YoY)

13.2%

RPO growth (YoY)

10.6%

Remaining performance obligations growth — RPO > revenue = forward demand building.

Gross margin improving

Margin trend vs prior year.

PASS

Operating Leverage

2022202320242025
Revenue vs COGS
Revenue vs OpEx
Op. Income vs Revenue

Growth

Revenue CAGR (3Y)

12.8%

Revenue CAGR (5Y)

15.2%

Earnings CAGR (3Y)

FCF CAGR (3Y)

Anti-fragile safety

Balance-sheet safety

Composite anti-fragile check.

PASS

Debt / equity

Current ratio

1.19×

14th of 14 SIC 7370 peers

Quick ratio

0.75×

Net cash

$1.27B

Cash & equivalents minus total debt.

Recession resistance

Revenue through recessions

Worst single-year YoY revenue decline, 15 years of history

Strong
2008-2009 (GFC)
N/AN/A
2020 (COVID)
29.9%Grew through it
Worst year on record(any fiscal year, not recession-limited)
9.3%Grew through it

Cash-flow health

Free cash flow

Operating cash flow minus capex.

Positive free cash flow

N/A

FCF / net income

Cash-backing of earnings.

FCF/NI divergence

Unfavorable divergence (yellow flag).

N/A

Accruals healthy

Cash-backed earnings.

PASS

SBC / revenue

11.9%

Stock-based comp intensity.

Piotroski F-Score

F-Score

6 / 9

Fundamental-strength score (0-9).

Lifecycle Phase History

20202025
Hypergrowth
Startup
Op. Leverage
Capital Return