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Rush Enterprises, Inc.

Rank #208ValueWatchlistCompare with other stocks

RUSHB · Nasdaq · Consumer Cyclical

Rush Enterprises, Inc. (RUSHB) — Rank #208 by gross profitability (GP/assets 0.31) · ROE 11.3% · Piotroski F-Score 6 / 9.

As-of 2026-10-30 · CIK 0001012019 · all metrics point-in-time as of the filing date.

About

Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada.

Show more

The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc.

was incorporated in 1965 and is headquartered in New Braunfels, Texas.

Industry
Auto & Truck Dealerships
Sector
Consumer Cyclical
State
TX
Filer Category
Large accelerated filer
Fiscal Year End
December 31

Company Snapshot

P/E and dividend yield are the primary valuation lenses for mature businesses.

Market Cap

$6.57B

P/E (annual)

—

P/S (annual)

0.9

P/B

2.8

P/OCF (annual)

7.6

Shareholder Yield

2.2%

Employees

7,858

Industry

Auto & Truck Dealerships

Exchange

Nasdaq

10/12

Flags passed

RUSHB fails 2 critical flags

Passes 10 of 12 quality flags

  • FAIL
    Revenue declining YoY

    Revenue contracted year over year

  • FAIL
    Operating margin declining

    Operating margin lower than prior year

  • PASS
    Gross margin holding
  • PASS
    Dilution within 2%
  • PASS
    FCF not negative from investment
  • PASS
    Disclosure consistent
  • PASS
    Free cash flow intact
  • PASS
    Passes safety gate
  • PASS
    Balance sheet stable
  • PASS
    No competitive retreat
  • PASS
    SBC not compressing margin
  • PASS
    No valuation convergence

Strengths Sequential beat (rev + EPS)

A count of the 12 warning flags that could be evaluated. Unweighted: colour follows the worst flag.

Quality Profile

Profitability

1/1 pass
GP / assets
0.31
Return on equity
11.3%
Gross margin trend
PASS

Safety

1/1 pass
Balance-sheet safety
PASS
Debt / equity
0.98
Current ratio
1.45×
Net cash
-$17.78M

Cash Flow

3/3 pass
Positive FCF
PASS
Cash-backed earnings
PASS
Accruals healthy
PASS
SBC / revenue
0.4%

Growth

1/2 pass
Revenue growth
-4.7%
Piotroski F-Score
6 / 9
Share dilution
-1.3%

Dividend yield and payout ratio are the primary reads at this stage (trailing P/E — see valuation above).

Profitability

Does it make money well?

Warning: Operating margin declining, Revenue declining YoY · GP/assets 0.31

Gross profitability (GP / assets)

0.31

Primary signal (Novy-Marx).

Return on equity

11.3%

Gross margin

19.6%

Revenue growth (YoY)

-4.7%

Gross margin improving

Margin trend vs prior year.

PASS

Operating Leverage

2022202320242025
Revenue vs COGS
Revenue vs OpEx
Op. Income vs Revenue

Growth

Revenue CAGR (3Y)

1.5%

Revenue CAGR (5Y)

9.4%

Earnings CAGR (3Y)

-12.3%

FCF CAGR (3Y)

108.0%

Cash Flow Health

Is the cash real?

No warning flags · FCF 75% above net income

Free cash flow

$462.01M

Operating cash flow minus capex.

Positive free cash flow

PASS

FCF vs net income

75.2%

(FCF − net income) ÷ |net income|. Positive: cash above earnings. Negative: below.

FCF not below net income

Fails when free cash flow is below net income (yellow flag).

PASS

Accruals healthy

Cash-backed earnings.

PASS

SBC / revenue

0.4%

Stock-based comp intensity.

Balance Sheet Strength

Can it survive a storm?

No warning flags · net debt $17.78M, F-Score 6/9

Balance-sheet safety

Composite anti-fragile check.

PASS

Debt / equity

0.98

Current ratio

1.45×

Quick ratio

0.36×

Net cash

-$17.78M

Cash & equivalents minus total debt.

Piotroski F-Score

6 / 9

Fundamental-strength score (0-9).

Valuation

Is the price reasonable?

No warning flags

Dividend safety

Composite score

4.5 / 5

Strong
Payout ratio
22.1%5/5 Strong
FCF coverage
7.92×5/5 Strong
Dividend growth streak
7 yr4/5 Strong
Balance-sheet health
D/E 0.98 · IC 8.18×4/5 Strong

Capital allocation quality

Composite score

4.0 / 5

Strong
Share count trend(net buybacks)
-1.3%3/5 Good
Buyback timing
N/AN/A
Dividend growth consistency
7 yr4/5 Strong
Net debt trajectory(deleveraging)
5.0%5/5 Strong

Lifecycle Phase History

20202025
Decline
Capital Return
Hypergrowth
Value

Price History

RUSHB+226.2% · +26.6% CAGRSPY+82.9% · +12.8% CAGR

View full financial statements →

Source filings on SEC EDGAR: 10-K annual reports · 10-Q quarterly reports