HubSpot, Inc.
Rank #24HypergrowthHUBS · NYSE · Technology
HubSpot, Inc. (HUBS) — Rank #24 by gross profitability (GP/assets 0.75) · ROE 2.8% · Piotroski F-Score 6 / 9.
As-of 2026-09-15 · CIK 0001404655 · all metrics point-in-time as of the filing date.
About
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific.
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The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies.
The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
- Industry
- Software - Application
- Sector
- Technology
- State
- NY
- Filer Category
- Large accelerated filer
- Fiscal Year End
- December 31
- Website
- hubspot.com
Financials
Strengthening
Direction over 5 fiscal years
- Free cash flowimproving
- Gross marginimproving
- Gross profitabilityimproving
- Net cashimproving
- Operating marginimproving
- Return on equityimproving
- Share count (dilution)improving
Monitoring diagnostic of business direction — not a prediction of returns.
Each fiscal year is read as-of that year’s own 10-K filing, so nothing restated after the fact leaks backwards. Line items this filer never tagged are omitted. Hover or tap a badge for the diagnostic behind it.
| Fiscal year end | 2019-12-31filed 2020-02-12 | 2018-12-31filed 2019-02-12 | 2017-12-31filed 2018-02-13 | 2016-12-31filed 2017-02-16 |
|---|---|---|---|---|
| Income statement | ||||
| Revenue | 674.9 | 513.0 | 375.6 | 271.0 |
| Revenue growth (YoY) | 149.1% | 89.3% | 38.6% | 48.9% |
| Gross profit | 544.9 | 412.6 | 299.9 | 209.1 |
| Gross margin | 80.7% | 80.4% | 79.8% | 77.2% |
| Net income | (53.7) | (63.8) | (39.7) | (45.6) |
| Net margin | -8.0% | -12.4% | -10.6% | -16.8% |
| Cash flow | ||||
| Operating cash flow | 119.0 | 84.9 | 49.6 | 19.4 |
| Capital expenditures | 40.4 | 22.3 | 20.3 | 15.8 |
| Free cash flow | 78.6 | 62.5 | 29.3 | 3.6 |
Figures are as originally filed with the SEC (point-in-time), not restated, so they can differ slightly from sites that show later-restated numbers. Why point-in-time?