HubSpot, Inc.
Rank #24HypergrowthHUBS · NYSE · Technology
HubSpot, Inc. (HUBS) — Rank #24 by gross profitability (GP/assets 0.75) · ROE 2.8% · Piotroski F-Score 6 / 9.
As-of 2026-09-15 · CIK 0001404655 · all metrics point-in-time as of the filing date.
About
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific.
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The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies.
The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
- Industry
- Software - Application
- Sector
- Technology
- State
- NY
- Filer Category
- Large accelerated filer
- Fiscal Year End
- December 31
- Website
- hubspot.com
Price History
Company Snapshot
P/S is the primary valuation lens — earnings are reinvested, not available for P/E.
Market Cap
$12.53B
P/E (annual)
292.3
P/S (annual)
4.0
P/B
7.6
P/OCF (annual)
16.5
Shareholder Yield
-51.1%
Employees
9,016
Industry
Software - Application
Exchange
NYSE
Signal Flags
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
3/3 passGrowth
1/2 passTerry Smith quality gate
Passes 2/5 Terry Smith thresholds1 of 5 threshold not computable from filed data.
What Growth Is Priced In
Implied revenue growth (10Y)
6.9%
The annual FCF growth rate today's price requires over a 10-year horizon (discount rate 10%, terminal growth 2.5%).
Dilution drag: 51.1% — per-share value needs a total required return of 58.1% once share-count change is priced in.
vs. own 6-year median revenue growth: 49.3%
within its own historyCost-of-equity sensitivity (implied growth at different discount rates)
r = 8%
2.7%
r = 10% (base)
6.9%
r = 12%
10.6%
Net debt / market cap: -10.0%
Valuation History
Current multiple vs historical range at each filing date. Band spans 25th-75th percentile.
P / S
Price / revenue per share
P / B
Price / book value per share
P / GP
Price / gross profit per share
P / FCF
Price / free cash flow per share
Earnings bubble check
Current margins may be above sustainable levels — a P/E based on peak earnings can overstate cheapness.
Disclosure regression check
A previously-disclosed line item is no longer reported. Worth checking the filing for why.
Revenue growth and the path to profitability (margin trend) are the primary reads at this stage.
Profitability
Gross profitability (GP / assets)
0.75
Primary signal (Novy-Marx).
97th pctl of 38 SIC 7372 peers
Return on equity
2.8%
Gross margin
83.8%
95th pctl of 38 SIC 7372 peers
Revenue growth (YoY)
1055.6%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2014 | 2015 | 2016 | 2017 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Anti-fragile safety
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
1.12
22nd pctl of 33 SIC 7372 peers (best = lowest)
Current ratio
1.38×
22nd pctl of 38 SIC 7372 peers
Quick ratio
1.11×
Net cash
$1.34B
Cash & equivalents minus total debt.
Cash-flow health
Free cash flow
$707.55M
Operating cash flow minus capex.
Positive free cash flow
FCF / net income
14.41
Cash-backing of earnings.
FCF/NI divergence
Unfavorable divergence (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
16.9%
Stock-based comp intensity.
Piotroski F-Score
F-Score
6 / 9
Fundamental-strength score (0-9).