Celsius Holdings, Inc.
Rank #285HypergrowthCELH · Nasdaq · Consumer Defensive
Celsius Holdings, Inc. (CELH) — Rank #285 by gross profitability (GP/assets 0.25) · ROE 9.0% · Piotroski F-Score N/A.
As-of 2026-09-15 · CIK 0001341766 · all metrics point-in-time as of the filing date.
About
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally.
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The company offers CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; and CELSIUS Hydration, a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors, as well as ready-to-drink energy beverages, on-the-go powder and hydration sticks, and nutrition and wellness products under CELSIUS, Alani Nu, and Rockstar brand names. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc.
was founded in 2004 and is headquartered in Boca Raton, Florida.
- Industry
- Beverages - Non-Alcoholic
- Sector
- Consumer Defensive
- State
- NV
- Filer Category
- Large accelerated filer
- Fiscal Year End
- December 31
- Website
- celsiusholdingsinc.com
Price History
Company Snapshot
P/S is the primary valuation lens — earnings are reinvested, not available for P/E.
Market Cap
$7.03B
P/E (annual)
111.1
P/S (annual)
2.8
P/B
5.9
P/OCF (annual)
19.6
Shareholder Yield
-12.3%
Employees
1,497
Industry
Beverages - Non-Alcoholic
Exchange
Nasdaq
Signal Flags
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
3/3 passGrowth
1/2 passTerry Smith quality gate
Passes 2/5 Terry Smith thresholds1 of 5 threshold not computable from filed data.
What Growth Is Priced In
Implied revenue growth (10Y)
8.9%
The annual FCF growth rate today's price requires over a 10-year horizon (discount rate 10%, terminal growth 2.5%).
Dilution drag: 12.3% — per-share value needs a total required return of 21.3% once share-count change is priced in.
vs. own 6-year median revenue growth: 87.8%
within its own historyCost-of-equity sensitivity (implied growth at different discount rates)
r = 8%
4.6%
r = 10% (base)
8.9%
r = 12%
12.7%
Net debt / market cap: 0.6%
Valuation History
Current multiple vs historical range at each filing date. Band spans 25th-75th percentile.
P / E
Price / diluted EPS
P / S
Price / revenue per share
P / B
Price / book value per share
P / GP
Price / gross profit per share
P / FCF
Price / free cash flow per share
Earnings bubble check
Current margins may be above sustainable levels — a P/E based on peak earnings can overstate cheapness.
Disclosure regression check
2 previously-disclosed line items are no longer reported. Worth checking the filing for why.
Revenue growth and the path to profitability (margin trend) are the primary reads at this stage.
Profitability
Gross profitability (GP / assets)
0.25
Primary signal (Novy-Marx).
8th of 18 SIC 20 peers
Return on equity
9.0%
Gross margin
50.4%
4th of 18 SIC 20 peers
Revenue growth (YoY)
284.8%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Anti-fragile safety
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
1.84
18th of 18 SIC 20 peers (best = lowest)
Current ratio
1.80×
15th of 18 SIC 20 peers
Quick ratio
1.31×
Net cash
-$43.62M
Cash & equivalents minus total debt.
Cash-flow health
Free cash flow
$323.38M
Operating cash flow minus capex.
Positive free cash flow
FCF / net income
1.99
Cash-backing of earnings.
FCF/NI divergence
Unfavorable divergence (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
1.1%
Stock-based comp intensity.
Piotroski F-Score
F-Score
N/A
Only 8/9 components determinable.