CELH · Nasdaq · Consumer Defensive
Celsius Holdings, Inc. (CELH) — Rank #276 by gross profitability (GP/assets 0.25) · ROE 9.0% · Piotroski F-Score 4 / 9.
As-of 2026-10-30 · CIK 0001341766 · all metrics point-in-time as of the filing date.
About
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally.
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The company offers CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; and CELSIUS Hydration, a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors, as well as ready-to-drink energy beverages, on-the-go powder and hydration sticks, and nutrition and wellness products under CELSIUS, Alani Nu, and Rockstar brand names. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc.
was founded in 2004 and is headquartered in Boca Raton, Florida.
- Industry
- Beverages - Non-Alcoholic
- Sector
- Consumer Defensive
- State
- NV
- Filer Category
- Large accelerated filer
- Fiscal Year End
- December 31
- Website
- celsiusholdingsinc.com
Company Snapshot
P/S is the primary valuation lens — earnings are reinvested, not available for P/E.
Market Cap
—
P/E (annual)
—
P/S (annual)
—
P/B
—
P/OCF (annual)
—
Shareholder Yield
—
Employees
1,497
Industry
Beverages - Non-Alcoholic
Exchange
Nasdaq
8/12
Flags passed
CELH fails 2 critical flags
Passes 8 of 12 quality flags, 2 cautions
- FAILOperating margin declining
Operating margin lower than prior year
- FAILBalance sheet deteriorating
Net cash collapsed with receivables or inventory outpacing revenue
- CAUTIONDilution above 2%
Annual share count increase exceeds 2%. May be acceptable for high-growth companies funding talent via stock compensation
- CAUTIONDisclosure regression
A previously-disclosed line item is no longer reported — worth checking the filing for why
- PASSGross margin holding
- PASSFCF not negative from investment
- PASSRevenue not declining
- PASSFree cash flow intact
- PASSPasses safety gate
- PASSNo competitive retreat
- PASSSBC not compressing margin
- PASSNo valuation convergence
Strengths Revenue growth accelerating · Deferred revenue growing · Sequential beat (rev + EPS)
A count of the 12 warning flags that could be evaluated. Unweighted: colour follows the worst flag.
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
3/3 passGrowth
1/2 passRevenue growth and the path to profitability (margin trend) are the primary reads at this stage.
Profitability
Does it make money well?
Warning: Operating margin declining · GP/assets 0.25
Gross profitability (GP / assets)
0.25
Primary signal (Novy-Marx).
7th of 13 SIC 20 peers
Return on equity
9.0%
Gross margin
50.4%
4th of 13 SIC 20 peers
Revenue growth (YoY)
85.5%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Growth
Revenue CAGR (3Y)
56.7%
Revenue CAGR (5Y)
80.7%
Earnings CAGR (3Y)
—
FCF CAGR (3Y)
47.9%
Cash Flow Health
Is the cash real?
No warning flags · FCF 199% above net income
Free cash flow
$323.38M
Operating cash flow minus capex.
Positive free cash flow
FCF vs net income
199.4%
(FCF − net income) ÷ |net income|. Positive: cash above earnings. Negative: below.
FCF not below net income
Fails when free cash flow is below net income (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
1.1%
Stock-based comp intensity.
Balance Sheet Strength
Can it survive a storm?
Warning: Dilution above 2%, Balance sheet deteriorating · net debt $43.62M, F-Score 4/9
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
1.84
13th of 13 SIC 20 peers (best = lowest)
Current ratio
1.80×
10th of 13 SIC 20 peers
Quick ratio
1.31×
Net cash
-$43.62M
Cash & equivalents minus total debt.
Piotroski F-Score
4 / 9
Fundamental-strength score (0-9).
Valuation
Is the price reasonable?
No warning flags
Capital allocation quality
Composite score
1.0 / 5
Lifecycle Phase History
Price History
Source filings on SEC EDGAR: 10-K annual reports · 10-Q quarterly reports