PRSU · NYSE · Consumer Cyclical
Pursuit Attractions and Hospitality, Inc. (PRSU) — Rank #125 by gross profitability (GP/assets 0.41) · ROE 4.2% · Piotroski F-Score 5 / 9.
As-of 2026-10-30 · CIK 0000884219 · all metrics point-in-time as of the filing date.
About
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica.
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It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc.
was founded in 1926 and is based in Denver, Colorado.
- Industry
- Travel Services
- Sector
- Consumer Cyclical
- State
- DE
- Filer Category
- Accelerated filer
- Fiscal Year End
- December 31
- Website
- pursuit.com
Company Snapshot
P/S is the primary valuation lens — earnings are reinvested, not available for P/E.
Market Cap
—
P/E (annual)
—
P/S (annual)
—
P/B
—
P/OCF (annual)
—
Shareholder Yield
—
Employees
2,100
Industry
Travel Services
Exchange
NYSE
10/11
Flags passed
PRSU passes 10/11 quality flags
1 caution to review
- CAUTIONDilution above 2%
Annual share count increase exceeds 2%. May be acceptable for high-growth companies funding talent via stock compensation
- PASSGross margin holding
- PASSFCF not negative from investment
- PASSDisclosure consistent
- PASSRevenue not declining
- PASSFree cash flow intact
- PASSPasses safety gate
- PASSBalance sheet stable
- PASSNo competitive retreat
- PASSSBC not compressing margin
- PASSNo valuation convergence
Strengths Revenue growth accelerating · Deferred revenue growing · Sequential beat (rev + EPS)
No data Operating margin — not counted as a pass.
A count of the 12 warning flags that could be evaluated. Unweighted: colour follows the worst flag.
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
2/3 passGrowth
1/2 passRevenue growth and the path to profitability (margin trend) are the primary reads at this stage.
Profitability
Does it make money well?
No warning flags · GP/assets 0.41
Gross profitability (GP / assets)
0.41
Primary signal (Novy-Marx).
Return on equity
4.2%
Gross margin
92.3%
Revenue growth (YoY)
23.4%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Growth
Revenue CAGR (3Y)
14.8%
Revenue CAGR (5Y)
1.7%
Earnings CAGR (3Y)
-0.8%
FCF CAGR (3Y)
21.1%
Cash Flow Health
Is the cash real?
No warning flags · FCF 51% below net income
Free cash flow
$11.13M
Operating cash flow minus capex.
Positive free cash flow
FCF vs net income
-50.9%
(FCF − net income) ÷ |net income|. Positive: cash above earnings. Negative: below.
FCF not below net income
Fails when free cash flow is below net income (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
1.6%
Stock-based comp intensity.
Balance Sheet Strength
Can it survive a storm?
Caution: Dilution above 2% · net debt $157.97M, F-Score 5/9
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
0.68
Current ratio
1.61×
Quick ratio
0.41×
Net cash
-$157.97M
Cash & equivalents minus total debt.
Piotroski F-Score
5 / 9
Fundamental-strength score (0-9).
Valuation
Is the price reasonable?
No warning flags
Capital allocation quality
Composite score
1.0 / 5
Lifecycle Phase History
Price History
Source filings on SEC EDGAR: 10-K annual reports · 10-Q quarterly reports