Pursuit Attractions and Hospitality, Inc.
Rank #127ValuePRSU · NYSE · Consumer Cyclical
Pursuit Attractions and Hospitality, Inc. (PRSU) — Rank #127 by gross profitability (GP/assets 0.41) · ROE 4.2% · Piotroski F-Score 4 / 9.
As-of 2026-09-15 · CIK 0000884219 · all metrics point-in-time as of the filing date.
About
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica.
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It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc.
was founded in 1926 and is based in Denver, Colorado.
- Industry
- Travel Services
- Sector
- Consumer Cyclical
- State
- DE
- Filer Category
- Accelerated filer
- Fiscal Year End
- December 31
- Website
- pursuit.com
Price History
Company Snapshot
P/E and dividend yield are the primary valuation lenses for mature businesses.
Market Cap
$1.33B
P/E (annual)
61.1
P/S (annual)
2.9
P/B
2.5
P/OCF (annual)
15.5
Shareholder Yield
-40.1%
Employees
2,100
Industry
Travel Services
Exchange
NYSE
Signal Flags
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
2/3 passGrowth
0/2 passTerry Smith quality gate
Passes 1/5 Terry Smith thresholds3 of 5 thresholds not computable from filed data.
What Growth Is Priced In
Implied revenue growth (10Y)
33.1%
The annual FCF growth rate today's price requires over a 10-year horizon (discount rate 10%, terminal growth 2.5%).
Dilution drag: 40.1% — per-share value needs a total required return of 73.1% once share-count change is priced in.
vs. own 6-year median revenue growth: 8.8%
priced above its own historyCost-of-equity sensitivity (implied growth at different discount rates)
r = 8%
27.4%
r = 10% (base)
33.1%
r = 12%
38.0%
Net debt / market cap: 11.4%
Valuation History
Current multiple vs historical range at each filing date. Band spans 25th-75th percentile.
P / E
Price / diluted EPS
P / S
Price / revenue per share
P / B
Price / book value per share
P / GP
Price / gross profit per share
P / FCF
Price / free cash flow per share
Dividend yield and payout ratio are the primary reads at this stage (trailing P/E — see valuation above).
Profitability
Gross profitability (GP / assets)
0.41
Primary signal (Novy-Marx).
Return on equity
4.2%
Gross margin
92.3%
Revenue growth (YoY)
-52.5%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2012 | 2013 | 2014 | 2020 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Growth
Revenue CAGR (3Y)
—
Revenue CAGR (5Y)
1.7%
Earnings CAGR (3Y)
-0.8%
FCF CAGR (3Y)
—
Anti-fragile safety
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
0.68
Current ratio
1.61×
Quick ratio
0.41×
Net cash
-$157.97M
Cash & equivalents minus total debt.
Cash-flow health
Free cash flow
$11.13M
Operating cash flow minus capex.
Positive free cash flow
FCF / net income
-0.51
Cash-backing of earnings.
FCF/NI divergence
Unfavorable divergence (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
1.6%
Stock-based comp intensity.
Piotroski F-Score
F-Score
4 / 9
Fundamental-strength score (0-9).