PINS · NYSE · Communication Services
Pinterest, Inc. (PINS) — Rank #30 by gross profitability (GP/assets 0.68) · ROE 13.4% · Piotroski F-Score 6 / 9.
As-of 2026-10-30 · CIK 0001506293 · all metrics point-in-time as of the filing date.
About
Pinterest, Inc. operates as a visual search and discovery platform in the United States, Canada, Europe, and internationally.
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The company's platform allows people to find ideas, such as recipes, home and style inspiration, and others; and to search, save, and shop the ideas. It also provides various advertising products to help advertisers meet users; and ad auction that allows to serve ads to users at relevant moments while optimizing business outcomes for advertisers. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc.
was incorporated in 2008 and is headquartered in San Francisco, California.
- Industry
- Internet Content & Information
- Sector
- Communication Services
- State
- DE
- Filer Category
- Large accelerated filer
- Fiscal Year End
- December 31
- Website
- pinterest.com
Company Snapshot
P/E and reverse DCF are the primary valuation lenses at this stage.
Market Cap
—
P/E (annual)
—
P/S (annual)
—
P/B
—
P/OCF (annual)
—
Shareholder Yield
—
Employees
5,116
Industry
Internet Content & Information
Exchange
NYSE
11/12
Flags passed
PINS passes 11/12 quality flags
1 caution to review
- CAUTIONDisclosure regression
A previously-disclosed line item is no longer reported — worth checking the filing for why
- PASSGross margin holding
- PASSDilution within 2%
- PASSFCF not negative from investment
- PASSRevenue not declining
- PASSOperating margin holding
- PASSFree cash flow intact
- PASSPasses safety gate
- PASSBalance sheet stable
- PASSNo competitive retreat
- PASSSBC not compressing margin
- PASSNo valuation convergence
Strengths Operating leverage expanding · Deferred revenue growing · Sequential beat (rev + EPS)
A count of the 12 warning flags that could be evaluated. Unweighted: colour follows the worst flag.
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
3/3 passGrowth
2/2 passFCF yield, shareholder yield, and buyback activity are the primary reads at this stage.
Profitability
Does it make money well?
No warning flags · GP/assets 0.68
Gross profitability (GP / assets)
0.68
Primary signal (Novy-Marx).
2nd of 15 SIC 7370 peers
Return on equity
13.4%
Gross margin
80.1%
5th of 15 SIC 7370 peers
Revenue growth (YoY)
15.8%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Growth
Revenue CAGR (3Y)
14.6%
Revenue CAGR (5Y)
20.1%
Earnings CAGR (3Y)
—
FCF CAGR (3Y)
41.7%
Cash Flow Health
Is the cash real?
No warning flags · FCF 200% above net income
Free cash flow
$1.25B
Operating cash flow minus capex.
Positive free cash flow
FCF vs net income
200.3%
(FCF − net income) ÷ |net income|. Positive: cash above earnings. Negative: below.
FCF not below net income
Fails when free cash flow is below net income (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
20.9%
Stock-based comp intensity.
Balance Sheet Strength
Can it survive a storm?
No warning flags · net cash $1.47B, F-Score 6/9
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
0.59
10th of 14 SIC 7370 peers (best = lowest)
Current ratio
4.28×
4th of 15 SIC 7370 peers
Quick ratio
4.04×
Net cash
$1.47B
Cash & equivalents minus total debt.
Piotroski F-Score
6 / 9
Fundamental-strength score (0-9).
Valuation
Is the price reasonable?
No warning flags
Capital allocation quality
Composite score
3.0 / 5
Lifecycle Phase History
Price History
Source filings on SEC EDGAR: 10-K annual reports · 10-Q quarterly reports