Olaplex Holdings Inc
Rank #353StartupOLPX · Nasdaq · Consumer Cyclical
Olaplex Holdings Inc (OLPX) — Rank #353 by gross profitability (GP/assets 0.20) · ROE -1.1% · Piotroski F-Score 5 / 9.
As-of 2026-09-15 · CIK 0001868726 · all metrics point-in-time as of the filing date.
About
Olaplex Holdings, Inc., through its subsidiaries, develops, manufactures, and sells haircare products in the United States and internationally.
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The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It also provides in-salon services for repairing and shaping curls. The company distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, as well as third party e-commerce platforms. Olaplex Holdings, Inc.
was founded in 2014 and is based in New York, New York. As of July 7, 2026, Olaplex Holdings, Inc. operates as a subsidiary of Henkel US Operations Corporation.
- Industry
- Specialty Retail
- Sector
- Consumer Cyclical
- State
- DE
- Filer Category
- Accelerated filer
- Fiscal Year End
- December 31
- Website
- olaplex.com
Price History
Company Snapshot
P/S is the primary valuation lens for pre-profit companies.
Market Cap
$1.39B
P/E (annual)
—
P/S (annual)
3.3
P/B
1.6
P/OCF (annual)
23.7
Shareholder Yield
-0.2%
Employees
278
Industry
Specialty Retail
Exchange
Nasdaq
Signal Flags
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
3/3 passGrowth
2/2 passTerry Smith quality gate
Passes 1/5 Terry Smith thresholds2 of 5 thresholds not computable from filed data.
What Growth Is Priced In
Implied revenue growth (10Y)
10.0%
The annual FCF growth rate today's price requires over a 10-year horizon (discount rate 10%, terminal growth 2.5%).
Dilution drag: 0.2% — per-share value needs a total required return of 10.2% once share-count change is priced in.
vs. own 6-year median revenue growth: 8.9%
within its own historyCost-of-equity sensitivity (implied growth at different discount rates)
r = 8%
5.6%
r = 10% (base)
10.0%
r = 12%
13.8%
Net debt / market cap: 1.9%
Burn rate (cash flow) is the primary read at this stage — TAM and product-market fit aren't metrics this dashboard tracks.
Profitability
Gross profitability (GP / assets)
0.20
Primary signal (Novy-Marx).
36th pctl of 34 SIC 28 peers
Return on equity
-1.1%
Gross margin
69.4%
73rd pctl of 34 SIC 28 peers
Revenue growth (YoY)
0.1%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Growth
Revenue CAGR (3Y)
-15.6%
Revenue CAGR (5Y)
8.4%
Earnings CAGR (3Y)
—
FCF CAGR (3Y)
-38.8%
Anti-fragile safety
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
0.66
60th pctl of 31 SIC 28 peers (best = lowest)
Current ratio
6.27×
94th pctl of 34 SIC 28 peers
Quick ratio
5.11×
Net cash
-$26.32M
Cash & equivalents minus total debt.
Cash-flow health
Free cash flow
$58.33M
Operating cash flow minus capex.
Positive free cash flow
FCF / net income
7.30
Cash-backing of earnings.
FCF/NI divergence
Unfavorable divergence (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
3.1%
Stock-based comp intensity.
Piotroski F-Score
F-Score
5 / 9
Fundamental-strength score (0-9).
Lifecycle Phase History
Lynch sell alert: Turnaround stalled
Classified startup for 2 consecutive fiscal years (2024-12-31, 2025-12-31) with no recovery to a healthier phase -- Lynch's turnaround rule: if it hasn't turned around by now, assume it isn't going to.