KRKR · Nasdaq · Communication Services
36Kr Holdings Inc. (KRKR) — Rank #110 by gross profitability (GP/assets 0.44) · ROE 8.7% · Piotroski F-Score 6 / 9.
As-of 2026-10-30 · CIK 0001779476 · all metrics point-in-time as of the filing date.
About
36Kr Holdings Inc. provides content and business services in the People's Republic of China.
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It generates and distributes various content, including reports on companies and industries, market updates, editorials, and commentaries, as well as original video and audio content for technology, consumer, retail, healthcare, media and entertainment, and enterprise services industries. The company also provides online advertising services; enterprise value-added services, such as integrated marketing services, online/offline events, consulting services, and advertisement agent services; and subscription services to institutional investors. It distributes its content through self-operated and major third-party platforms. 36Kr Holdings Inc.
was founded in 2010 and is headquartered in Beijing, the People's Republic of China.
- Industry
- Advertising Agencies
- Sector
- Communication Services
- State
- E9
- Filer Category
- Non-accelerated filer
- Fiscal Year End
- December 31
- Website
- 36Kr.com
Company Snapshot
P/E and dividend yield are the primary valuation lenses for mature businesses.
Market Cap
—
P/E (annual)
—
P/S (annual)
—
P/B
—
P/OCF (annual)
—
Shareholder Yield
—
Employees
295
Industry
Advertising Agencies
Exchange
Nasdaq
11/12
Flags passed
KRKR fails 1 critical flag
Passes 11 of 12 quality flags
- FAILRevenue declining YoY
Revenue contracted year over year
- PASSGross margin holding
- PASSDilution within 2%
- PASSFCF not negative from investment
- PASSDisclosure consistent
- PASSOperating margin holding
- PASSFree cash flow intact
- PASSPasses safety gate
- PASSBalance sheet stable
- PASSNo competitive retreat
- PASSSBC not compressing margin
- PASSNo valuation convergence
Strengths Revenue growth accelerating
A count of the 12 warning flags that could be evaluated. Unweighted: colour follows the worst flag.
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
3/3 passGrowth
1/2 passDividend yield and payout ratio are the primary reads at this stage (trailing P/E — see valuation above).
Profitability
Does it make money well?
Warning: Revenue declining YoY · GP/assets 0.44
Gross profitability (GP / assets)
0.44
Primary signal (Novy-Marx).
5th of 11 SIC 7389 peers
Return on equity
8.7%
Gross margin
57.7%
4th of 11 SIC 7389 peers
Revenue growth (YoY)
-1.4%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Growth
Revenue CAGR (3Y)
-10.9%
Revenue CAGR (5Y)
-10.0%
Earnings CAGR (3Y)
-20.2%
FCF CAGR (3Y)
—
Cash Flow Health
Is the cash real?
No warning flags · FCF 69% above net income
Free cash flow
$18.86M
Operating cash flow minus capex.
Positive free cash flow
FCF vs net income
68.9%
(FCF − net income) ÷ |net income|. Positive: cash above earnings. Negative: below.
FCF not below net income
Fails when free cash flow is below net income (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
0.0%
Stock-based comp intensity.
Balance Sheet Strength
Can it survive a storm?
No warning flags · net cash $187.18M, F-Score 6/9
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
1.30
9th of 10 SIC 7389 peers (best = lowest)
Current ratio
1.21×
10th of 11 SIC 7389 peers
Quick ratio
1.06×
Net cash
$187.18M
Cash & equivalents minus total debt.
Piotroski F-Score
6 / 9
Fundamental-strength score (0-9).
Valuation
Is the price reasonable?
No warning flags
Capital allocation quality
Composite score
3.3 / 5
Lifecycle Phase History
Price History
Source filings on SEC EDGAR: 10-K annual reports · 10-Q quarterly reports