Helen of Troy Limited
Rank #141HypergrowthHELE · Nasdaq · Consumer Defensive
Helen of Troy Limited (HELE) — Rank #141 by gross profitability (GP/assets 0.39) · ROE -106.6% · Piotroski F-Score 5 / 9.
As-of 2026-09-15 · CIK 0000916789 · all metrics point-in-time as of the filing date.
About
Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America.
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The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics. This segment also provides insulated beverageware, including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories; technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, and kid carrier packs and accessories. The Beauty & Wellness segment offers brushes, grooming tools and accessories, as well as mass, professional, and prestige hair appliances; prestige shampoos, liquid hair styling products, treatments and conditioners; nail polish, press-on nails, manicure and pedicure systems, grooming tools and nail care essentials; and thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans and humidification, thermometry, water filtration and air purification consumables. It sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs and distributors, and directly to consumers under the OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June brands.
Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.
- Industry
- Household & Personal Products
- Sector
- Consumer Defensive
- State
- D0
- Filer Category
- Large accelerated filer
- Fiscal Year End
- February 28
- Website
- helenoftroy.com
Price History
Company Snapshot
P/S is the primary valuation lens — earnings are reinvested, not available for P/E.
Market Cap
$626.32M
P/E (annual)
—
P/S (annual)
0.4
P/B
0.7
P/OCF (annual)
3.7
Shareholder Yield
17.5%
Employees
1,854
Industry
Household & Personal Products
Exchange
Nasdaq
Signal Flags
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
3/3 passGrowth
2/2 passTerry Smith quality gate
Passes 0/5 Terry Smith thresholds2 of 5 thresholds not computable from filed data.
What Growth Is Priced In
Implied revenue growth (10Y)
-13.1%
The annual FCF growth rate today's price requires over a 10-year horizon (discount rate 10%, terminal growth 2.5%).
Buyback tailwind: -17.5% — per-share value needs a total required return of -30.7% once share-count change is priced in.
vs. own 6-year median revenue growth: 45.9%
within its own historyCost-of-equity sensitivity (implied growth at different discount rates)
r = 8%
-16.1%
r = 10% (base)
-13.1%
r = 12%
-10.5%
Net debt / market cap: 112.3%— material leverage inflates the implied growth read.
Valuation History
Current multiple vs historical range at each filing date. Band spans 25th-75th percentile.
P / E
Price / diluted EPS
P / S
Price / revenue per share
P / B
Price / book value per share
P / GP
Price / gross profit per share
P / FCF
Price / free cash flow per share
Earnings bubble check
Current margins may be above sustainable levels — a P/E based on peak earnings can overstate cheapness.
Disclosure regression check
2 previously-disclosed line items are no longer reported. Worth checking the filing for why.
Revenue growth and the path to profitability (margin trend) are the primary reads at this stage.
Profitability
Gross profitability (GP / assets)
0.39
Primary signal (Novy-Marx).
79th pctl of 43 SIC 36 peers
Return on equity
-106.6%
Gross margin
45.7%
55th pctl of 43 SIC 36 peers
Revenue growth (YoY)
27.8%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Growth
Revenue CAGR (3Y)
-4.8%
Revenue CAGR (5Y)
-3.2%
Earnings CAGR (3Y)
—
FCF CAGR (3Y)
58.1%
Anti-fragile safety
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
1.47
8th pctl of 41 SIC 36 peers (best = lowest)
Current ratio
1.78×
21st pctl of 43 SIC 36 peers
Quick ratio
0.72×
Net cash
-$694.47M
Cash & equivalents minus total debt.
Cash-flow health
Free cash flow
$131.91M
Operating cash flow minus capex.
Positive free cash flow
FCF / net income
1.15
Cash-backing of earnings.
FCF/NI divergence
Unfavorable divergence (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
0.9%
Stock-based comp intensity.
Piotroski F-Score
F-Score
5 / 9
Fundamental-strength score (0-9).