Criteo S.A.
Rank #71Capital ReturnCRTO · Nasdaq · Communication Services
Criteo S.A. (CRTO) — Rank #71 by gross profitability (GP/assets 0.52) · ROE 12.8% · Piotroski F-Score N/A.
As-of 2026-09-15 · CIK 0001576427 · all metrics point-in-time as of the filing date.
About
Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific.
Show moreShow less
It operates in two segments, Retail Media and Performance Media. The Retail Media segment connects brands to shoppers at the digital point of sale through personalized ads that appear on retailer websites and across the open internet. The Performance Media segment encompasses commerce activation, monetization, and services that enable advertisers to reach and convert consumers across channels. It also offers Commerce Max, a suite of retail media demand-side tools that allow brands, agencies, and retailers to plan and buy media across retailer and open internet inventory with closed-loop, product-level measurement, and return-on-ad-spend optimization; Commerce Growth, a solution for continuous customer acquisition and retention for performance marketers and agencies; and GO, an AI-driven solution that automates campaign creation and optimization. In addition, the company provides Commerce Yield, which offers monetization solutions that help retailers and marketplaces maximize the value of their digital assets through inventory and data management, packaging, and in-depth insights; Commerce Grid, a commerce-focused supply side platform for media owner data and inventory monetization; and Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It serves retail, travel and marketplaces, and other commerce companies. Criteo S.A.
was incorporated in 2005 and is headquartered in Paris, France.
- Industry
- Advertising Agencies
- Sector
- Communication Services
- State
- N4
- Filer Category
- Large accelerated filer
- Fiscal Year End
- December 31
- Website
- criteo.com
Price History
Company Snapshot
P/E and reverse DCF are the primary valuation lenses at this stage.
Market Cap
$838.62M
P/E (annual)
6.5
P/S (annual)
0.4
P/B
0.7
P/OCF (annual)
2.7
Shareholder Yield
16.5%
Employees
3,543
Industry
Advertising Agencies
Exchange
Nasdaq
Signal Flags
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
3/3 passGrowth
2/2 passTerry Smith quality gate
Passes 2/5 Terry Smith thresholds1 of 5 threshold not computable from filed data.
What Growth Is Priced In
Implied revenue growth (10Y)
-13.8%
The annual FCF growth rate today's price requires over a 10-year horizon (discount rate 10%, terminal growth 2.5%).
Buyback tailwind: -16.5% — per-share value needs a total required return of -30.3% once share-count change is priced in.
vs. own 6-year median revenue growth: 31.8%
within its own historyCost-of-equity sensitivity (implied growth at different discount rates)
r = 8%
-16.7%
r = 10% (base)
-13.8%
r = 12%
-11.2%
Net debt / market cap: -32.3%
Valuation History
Current multiple vs historical range at each filing date. Band spans 25th-75th percentile.
P / E
Price / diluted EPS
P / S
Price / revenue per share
P / B
Price / book value per share
P / GP
Price / gross profit per share
Earnings bubble check
Current margins may be above sustainable levels — a P/E based on peak earnings can overstate cheapness.
Disclosure regression check
2 previously-disclosed line items are no longer reported. Worth checking the filing for why.
FCF yield, shareholder yield, and buyback activity are the primary reads at this stage.
Profitability
Gross profitability (GP / assets)
0.52
Primary signal (Novy-Marx).
75th pctl of 98 SIC 73 peers
Return on equity
12.8%
Gross margin
54.0%
34th pctl of 97 SIC 73 peers
Revenue growth (YoY)
8.1%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2016 | 2017 | 2020 | 2021 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Growth
Revenue CAGR (3Y)
—
Revenue CAGR (5Y)
-1.3%
Earnings CAGR (3Y)
152.8%
FCF CAGR (3Y)
—
Anti-fragile safety
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
0.73
55th pctl of 87 SIC 73 peers (best = lowest)
Current ratio
1.29×
18th pctl of 97 SIC 73 peers
Quick ratio
1.09×
Net cash
$303.08M
Cash & equivalents minus total debt.
Cash-flow health
Free cash flow
$208.50M
Operating cash flow minus capex.
Positive free cash flow
FCF / net income
0.44
Cash-backing of earnings.
FCF/NI divergence
Unfavorable divergence (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
3.0%
Stock-based comp intensity.
Piotroski F-Score
F-Score
N/A
Only 8/9 components determinable.