CRTO · Nasdaq · Communication Services
Criteo S.A. (CRTO) — Rank #70 by gross profitability (GP/assets 0.52) · ROE 12.8% · Piotroski F-Score N/A.
As-of 2026-10-30 · CIK 0001576427 · all metrics point-in-time as of the filing date.
About
Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific.
Show moreShow less
It operates in two segments, Retail Media and Performance Media. The Retail Media segment connects brands to shoppers at the digital point of sale through personalized ads that appear on retailer websites and across the open internet. The Performance Media segment encompasses commerce activation, monetization, and services that enable advertisers to reach and convert consumers across channels. It also offers Commerce Max, a suite of retail media demand-side tools that allow brands, agencies, and retailers to plan and buy media across retailer and open internet inventory with closed-loop, product-level measurement, and return-on-ad-spend optimization; Commerce Growth, a solution for continuous customer acquisition and retention for performance marketers and agencies; and GO, an AI-driven solution that automates campaign creation and optimization. In addition, the company provides Commerce Yield, which offers monetization solutions that help retailers and marketplaces maximize the value of their digital assets through inventory and data management, packaging, and in-depth insights; Commerce Grid, a commerce-focused supply side platform for media owner data and inventory monetization; and Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It serves retail, travel and marketplaces, and other commerce companies. Criteo S.A.
was incorporated in 2005 and is headquartered in Paris, France.
- Industry
- Advertising Agencies
- Sector
- Communication Services
- State
- N4
- Filer Category
- Large accelerated filer
- Fiscal Year End
- December 31
- Website
- criteo.com
Company Snapshot
P/E and reverse DCF are the primary valuation lenses at this stage.
Market Cap
—
P/E (annual)
—
P/S (annual)
—
P/B
—
P/OCF (annual)
—
Shareholder Yield
—
Employees
3,543
Industry
Advertising Agencies
Exchange
Nasdaq
11/11
Flags passed
CRTO passes 11/11 quality flags
- PASSGross margin holding
- PASSDilution within 2%
- PASSFCF not negative from investment
- PASSDisclosure consistent
- PASSRevenue not declining
- PASSOperating margin holding
- PASSFree cash flow intact
- PASSPasses safety gate
- PASSNo competitive retreat
- PASSSBC not compressing margin
- PASSNo valuation convergence
Strengths Revenue growth accelerating · Operating leverage expanding · Sequential beat (rev + EPS)
No data Balance sheet — not counted as a pass.
A count of the 12 warning flags that could be evaluated. Unweighted: colour follows the worst flag.
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
3/3 passGrowth
2/2 passFCF yield, shareholder yield, and buyback activity are the primary reads at this stage.
Profitability
Does it make money well?
No warning flags · GP/assets 78th percentile of 96 SIC 73 peers
Gross profitability (GP / assets)
0.52
Primary signal (Novy-Marx).
78th pctl of 96 SIC 73 peers
Return on equity
12.8%
Gross margin
54.0%
33rd pctl of 95 SIC 73 peers
Revenue growth (YoY)
0.6%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Growth
Revenue CAGR (3Y)
-1.2%
Revenue CAGR (5Y)
-1.3%
Earnings CAGR (3Y)
152.8%
FCF CAGR (3Y)
—
Cash Flow Health
Is the cash real?
No warning flags · FCF 44% above net income
Free cash flow
$208.50M
Operating cash flow minus capex.
Positive free cash flow
FCF vs net income
44.2%
(FCF − net income) ÷ |net income|. Positive: cash above earnings. Negative: below.
FCF not below net income
Fails when free cash flow is below net income (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
3.0%
Stock-based comp intensity.
Balance Sheet Strength
Can it survive a storm?
No warning flags · net cash $303.08M
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
0.73
50th pctl of 87 SIC 73 peers (best = lowest)
Current ratio
1.29×
19th pctl of 95 SIC 73 peers
Quick ratio
1.09×
Net cash
$303.08M
Cash & equivalents minus total debt.
Piotroski F-Score
N/A
Only 8/9 components determinable.
Valuation
Is the price reasonable?
No warning flags
Capital allocation quality
Composite score
4.0 / 5
Lifecycle Phase History
Price History
Source filings on SEC EDGAR: 10-K annual reports · 10-Q quarterly reports