APP · Nasdaq · Communication Services
AppLovin Corporation (APP) — Rank #52 by gross profitability (GP/assets 0.58) · ROE 105.4% · Piotroski F-Score 9 / 9.
As-of 2026-10-30 · CIK 0001751008 · all metrics point-in-time as of the filing date.
About
AppLovin Corporation provides end-to-end artificial intelligence-powered advertising solutions for businesses in the United States and internationally.
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It operates through two segments, Advertising and Apps. The company offers Axon Ads Manager, a suite of marketing solutions that enables developers to automate, optimize, and manage marketing efforts; MAX, an in-app bidding technology that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform; and Wurl, a connected TV platform, which distributes streaming video for content companies, provides advertising and publishing solutions. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, and indie studio developers.
The company was incorporated in 2011 and is headquartered in Palo Alto, California.
- Industry
- Advertising Agencies
- Sector
- Communication Services
- State
- DE
- Filer Category
- Large accelerated filer
- Fiscal Year End
- December 31
- Website
- applovin.com
Company Snapshot
P/S is the primary valuation lens — earnings are reinvested, not available for P/E.
Market Cap
—
P/E (annual)
—
P/S (annual)
—
P/B
—
P/OCF (annual)
—
Shareholder Yield
—
Employees
876
Industry
Advertising Agencies
Exchange
Nasdaq
9/10
Flags passed
APP passes 9/10 quality flags
1 caution to review
- CAUTIONDisclosure regression
A previously-disclosed line item is no longer reported — worth checking the filing for why
- PASSGross margin holding
- PASSDilution within 2%
- PASSRevenue not declining
- PASSOperating margin holding
- PASSPasses safety gate
- PASSBalance sheet stable
- PASSNo competitive retreat
- PASSSBC not compressing margin
- PASSNo valuation convergence
Strengths Operating leverage expanding · Sequential beat (rev + EPS)
No data FCF vs investment · Free cash flow — not counted as a pass.
A count of the 12 warning flags that could be evaluated. Unweighted: colour follows the worst flag.
Quality Profile
Profitability
1/1 passSafety
1/1 passCash Flow
1/1 passGrowth
2/2 passRevenue growth and the path to profitability (margin trend) are the primary reads at this stage.
Profitability
Does it make money well?
No warning flags · GP/assets 0.58
Gross profitability (GP / assets)
0.58
Primary signal (Novy-Marx).
3rd of 15 SIC 7370 peers
Return on equity
105.4%
Gross margin
87.9%
1st of 15 SIC 7370 peers
Revenue growth (YoY)
70.0%
Gross margin improving
Margin trend vs prior year.
Operating Leverage
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Revenue vs COGS | ||||
| Revenue vs OpEx | ||||
| Op. Income vs Revenue |
Growth
Revenue CAGR (3Y)
24.8%
Revenue CAGR (5Y)
30.4%
Earnings CAGR (3Y)
—
FCF CAGR (3Y)
—
Cash Flow Health
Is the cash real?
No data
Free cash flow
—
Operating cash flow minus capex.
Positive free cash flow
FCF vs net income
—
(FCF − net income) ÷ |net income|. Positive: cash above earnings. Negative: below.
FCF not below net income
Fails when free cash flow is below net income (yellow flag).
Accruals healthy
Cash-backed earnings.
SBC / revenue
3.8%
Stock-based comp intensity.
Balance Sheet Strength
Can it survive a storm?
No warning flags · net debt $661.77M, F-Score 9/9
Balance-sheet safety
Composite anti-fragile check.
Debt / equity
1.61
14th of 14 SIC 7370 peers (best = lowest)
Current ratio
4.30×
3rd of 15 SIC 7370 peers
Quick ratio
4.17×
Net cash
-$661.77M
Cash & equivalents minus total debt.
Piotroski F-Score
9 / 9
Fundamental-strength score (0-9).
Valuation
Is the price reasonable?
No warning flags
Valuation History
Current multiple vs historical range at each filing date. Band spans 25th-75th percentile.
P / E
Price / diluted EPS
P / S
Price / revenue per share
P / B
Price / book value per share
P / GP
Price / gross profit per share
P / FCF
Price / free cash flow per share
Capital allocation quality
Composite score
4.0 / 5
Lifecycle Phase History
Price History
Source filings on SEC EDGAR: 10-K annual reports · 10-Q quarterly reports